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Entering the Chinese market requires more than just a translated website; it demands localized credibility. When TechNova Solutions launched their new enterprise software in China, they faced a common hurdle: zero brand awareness among local decision-makers. To build immediate trust, we designed a comprehensive Press Release strategy targeting China’s most authoritative news portals.
Instead of a one-size-fits-all approach, we crafted tailored narratives for each platform. For Baidu News, we focused on keyword-rich, SEO-optimized articles to capture high-intent search traffic. For Toutiao, we leveraged algorithm-friendly, engaging headlines to tap into their massive recommendation engine. Meanwhile, Sina and Netease received in-depth, industry-focused editorials that positioned TechNova’s executives as thought leaders in the tech space.