Which social media platforms do you manage in China?

We manage official brand accounts across the most critical Chinese ecosystems, including WeChat, Douyin (TikTok China), Xiaohongshu (Little Red Book), and Weibo.

Do foreign companies need a Chinese entity to open social media accounts?

Not always. We assist overseas brands in navigating the cross-border account registration and corporate verification process without necessarily requiring a local Chinese business license.

Does your team create the content from scratch?

Yes, our native marketing team provides end-to-end content services, including culturally localized Chinese copywriting, graphic design, and short-form video production.

Turn Creator Content into Market Demand

We run "Save & Search" campaigns that match your brand with the right creators, turning every Xiaohongshu and Douyin collaboration into trust, utility and real purchase intent.

Stop Buying Vanity Metrics
Start Building Demand

Likes and view counts look good on paper but they don't grow sales. We focus on real demand: precision campaigns that get your product saved, searched and purchased by customers ready to buy.

Why It Works

The Power of Social Search

Chinese consumers have seen it all and they tune out polished ads fast. They want the honest take of someone who's actually tried it. That's why influencer marketing works so well here: real creators and everyday users do the talking and that's the kind of recommendation people actually trust.

Trust

It feels like a recommendation or warm advice from a friend, not a corporate billboard

Validation

It provides the "social proof" users need before committing to a purchase

Search Behaviour

Modern shoppers rely on social platforms as search engines to validate their purchasing decisions

XiaoHongShu

The Library of Trust

Xiaohongshu is where lifestyle decisions get made in China. It's a community-driven encyclopedia where trends are born and products get vetted, the place people go to decide if something's truly worth their money.

Douyin

The Engine of Impulse

Douyin is China's top short-video platform and a discovery machine. Its algorithm pushes content straight to the people who'll love it, sparking massive exposure and instant demand for products they didn't know they wanted.

Methodology

We Don't Guess
We Deliver

Our focus is product seeding but we're all about results. We don't pick influencers at random, we follow a strict 4-step system so none of your budget goes to waste.

HIGH VISUAL PERFORMANCE

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Strict Selection

We don't gamble on one-hit wonders. By digging into past performance, we partner with consistent creators who deliver steady viewership, keeping your campaign safe and reliable.

Creative Briefing

We take out the guesswork with detailed creative briefs, keeping creators aligned with your goals while letting their authentic voice shine.

Pursuit of Viral Post

We structure your content to win over the algorithm, unlocking massive traffic and engineering real viral hits.

Monitor & Boost

We keep a close eye on performance, recommending smart ad boosts to amplify your top content while it's hot.

Our Service

3 Ways to Execute Your Campaign

Whether you have your own content ready or need full creative support, we have a model that fits your operational needs and budget.

Direct Distribution

Scale Your Existing Assets Instantly

Your team simply provides the finished assets, the photos, videos and captions. And then We identify the right mix of influencers and schedule the posts to go live.

Our Role: We act as your media buyer and scheduler. We do not create or edit the content

Why choose this: This gives you 100% control over the visual message and allows you to reach a large audience very quickly

Best For: Brands that already have a strong internal creative team and just need help distributing their message

Original Creation

Authentic Storytelling That Builds Trust

We start by developing a strategy and a Creative Brief to guide the influencers. We then manage the logistics of shipping your physical products to the creators.

Once they receive the product, they produce their own original photos or videos based on our brief, ensuring the content feels native and authentic to their followers.

Our Role: Strategy, briefing, product logistics management and quality control of the draft content

Why choose this: Influencer-generated content feels more "real" to consumers than polished brand ads. It builds genuine trust and social proof

Best For: Brands launching a new product that need authentic reviews and third-party validation

On-Site Experience

Drive Foot Traffic with Immersive Visits

We don't just send a brief, we bring the influencers to you. We organize a store visit where creators come to your restaurant, retail store, or event venue to film on-site.

Our Role: We coordinate the campaign by writing the brief, selecting the talent and managing on-ground logistics, such as transportation, specific time-slot bookings and on-site flow, to ensure the visit runs smoothly

Why choose this: It captures the vibe and experience of your location better than any photo could, driving real customers to your door

Best For: Physical retail stores, restaurants, pop-up events, and O2O (Online-to-Offline) campaigns

Phase 1

Discovery & Strategy

We learn your brand, audience and goals, then build a custom strategy around the metrics that drive your bottom line.

Phase 2

Data-Driven Matchmaking

We use analytics to handpick and vet creators, verifying audience authenticity, engagement and past results for maximum impact.

Magnifying glass highlighting selected people with engagement rate and authenticity data icons.

Businesswoman presenting digital contract to man who interacts with a screen showing data blocks.

Phase 3

Seamless Execution

We manage the full creative process, briefs, contracts and reviews, so every piece is on-brand and approved by you before launch.

Phase 4

Tracking & Review

We monitor performance in real time and report on reach, engagement and conversions, then use the data to scale your next campaign.

Businesswoman pointing to rising blue bar graphs and upward arrow showing financial growth and analytics.

Support

Frequently Asked Questions

Why is localization so critical for content?

Chinese consumers are highly sensitive to authenticity. Content that feels "translated" or foreign often creates distance. To succeed, creative assets must align with current Chinese trends, memes and visual aesthetics. The goal is to look like a brand that understands the local culture, not an outsider looking in.

What is the main benefit of KOC marketing over traditional ads?

Trust & Search Optimization. Traditional ads stop working the moment you stop paying. KOC posts remain on the platform forever, building a searchable library of positive reviews that influences customers long after the campaign ends.

Which platform should we prioritize: XiaoHongShu or Douyin?

• Start with XiaoHongShu if you need to build reputation and trust. It is the first place users go to research a brand.
• Start with Douyin if you have a visually shocking product or need mass exposure quickly.
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Most brands begin with XiaoHongShu to establish a foundation before scaling to Douyin.

Do we need an official verified account to run a campaign?

While influencers can post without tagging an official account, we highly recommend having one to capture traffic and build brand equity.
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We also handle the verification process and ongoing operation. Please visit our Social Media Management page or reach out to us directly for enquiries.

Can posts link directly to our external website?

Generally, no. Chinese platforms usually block external links. They prefer you to open a store within their app or direct traffic to Tmall/JD. We use strategies like "Search Codes" or pinned comments to guide users on how to find your shop.

Do we need to ship physical products to the influencers?

Yes. Authentic content requires the creator to hold, use, and experience the product. We offer two logistical solutions:
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• Bulk Dispatch: You ship a bulk shipment to our China warehouse, and we handle the individual dispatch to creators.
• Direct Management: You ship from your own warehouse, and we manage the logistics data and tracking on your behalf to ensure creators receive them on time.

Can I boost the creator content that potentially goes viral?

Yes. This is a highly effective strategy. If a specific KOC post is performing well organically, we can apply paid "heating" tools to amplify its reach to a broader audience. This maximizes the ROI of your best-performing content.

How do you select the right influencers?

We do not rely on follower counts alone, as these can be faked. We use data analytics tools to audit the creator's audience demographics, engagement authenticity, and past performance. We ensure their followers match your target customer profile before we ever send a product.

How do you ensure our brand keywords are optimized on XiaoHongShu?

Since XiaoHongShu is a search engine, keywords are vital. During the execution phase, we research high-volume search terms in your category. We then include these mandatory keywords in the "Creative Brief" for influencers, ensuring that their captions help your brand rank higher in search results.

How do you handle the "3-Second Rule" on Douyin?

Douyin execution is all about the hook. When briefing creators for Douyin, we emphasize that the product or the "wow factor" must appear in the first 3 seconds. We guide creators to use trending music and fast-paced editing to prevent users from scrolling past.

Test the Market with a Pilot Campaign

From selecting the right voices to managing cross-border logistics, we handle the entire ecosystem of your campaign. Let’s turn Chinese consumers into your brand advocates.

End-to-End Logistics Support

Native Chinese Content Creation

Data-Driven Influencer Selection

Get Started

Turn Creator Content into Market Demand

Stop Buying Vanity Metrics
Start Building Demand