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China's pet economy is booming, but pet owners are highly skeptical of new brands. Pawsome Naturals needed to build emotional connections and nutritional credibility simultaneously. We designed a tri-platform social media ecosystem to achieve this.On Douyin, we focused on high-entertainment value: funny pet moments, ASMR eating videos, and viral challenges that drove massive top-of-funnel awareness. On Xiaohongshu, we pivoted to education, posting detailed ingredient breakdowns, vet-endorsed feeding guides, and aesthetic unboxing photos to build trust. Finally, the WeChat Official Account served as the community hub, offering a loyalty program, personalized pet care advice via WeChat menus, and direct access to their Mini-program store.