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Launching a new consumer electronic device requires demonstrating its utility in real-time. When Lumina Smart Systems launched their flagship smart projector, we knew static ads wouldn't work. We engineered an influencer marketing campaign that blended technical validation with lifestyle aspiration across Douyin and Xiaohongshu.On Douyin, we partnered with top-tier tech reviewers and "unboxing" KOLs. They created dynamic, fast-paced videos demonstrating the projector's brightness, UI speed, and gaming capabilities, driving immediate impulse purchases via Douyin's native e-commerce links. Simultaneously, on Xiaohongshu, we activated 150 lifestyle and home-decor KOCs. They showcased the projector seamlessly integrated into beautiful living spaces, focusing on the "cozy movie night" aesthetic to appeal to a broader, design-conscious female demographic.